{"id":172935,"date":"2026-02-25T21:35:25","date_gmt":"2026-02-25T20:35:25","guid":{"rendered":"https:\/\/www.pec-healthcare.com\/portfolio\/go-to-market-strategies-in-the-healthcare-sector\/"},"modified":"2026-04-24T12:52:10","modified_gmt":"2026-04-24T10:52:10","slug":"go-to-market-strategies-in-the-healthcare-sector","status":"publish","type":"portfolio","link":"https:\/\/www.pec-healthcare.com\/en\/portfolio\/go-to-market-strategies-in-the-healthcare-sector\/","title":{"rendered":"Go-to-market strategies in the healthcare sector"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; overlay_animated=&#8221;yes&#8221; overlay_animated_1_color=&#8221;color-vyce&#8221; overlay_animated_speed=&#8221;1500&#8243; overlay_animated_size=&#8221;0.35&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;511351&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_animated_1_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;154774&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;157934&#8243; text_color_type=&#8221;uncode-palette&#8221;]STUDY[\/vc_custom_heading][vc_custom_heading text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;131563&#8243; heading_custom_size=&#8221;clamp(25px,4vw,45px)&#8221;]Healthcare Go-to-Market 2025: Why 70% of providers miss their targets.[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;464834&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;752938&#8243;]The healthcare market is booming\u2014\u20ac18.2 billion in Digital Health investments speaks volumes. Yet the reality is sobering: 70% of providers do not meet their sales targets. The reason? A fundamental misunderstanding of the realities of healthcare sales.[\/vc_column_text][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;137851&#8243;]The hard truth about healthcare sales.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185936&#8243;]While deals in other B2B markets are closed in 3\u20136 months, healthcare providers struggle with sales cycles of 12\u201318 months. Each purchasing decision involves an average of 6.8 stakeholders\u2014from executive management and IT security to medical device approval. <\/p>\n<p>However, the real drama begins after the first success: 78% of pilot projects fail at scale-up. What worked in the test hospital cannot be rolled out to additional sites. Budgets are frozen, change processes stall, and regulatory hurdles pile up.[\/vc_column_text][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;212681&#8243;]What successful healthcare providers do differently.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;191266&#8243;]Our study &#8220;Go-to-Market Healthcare 2025&#8243; analyzes how the 30% of successful providers are capturing the market. The answer is not more aggressive sales tactics, but a fundamentally different go-to-market approach that factors in the complexity of the healthcare market from the outset.[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;464834&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;161064&#8243;]You will find:[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;657580&#8243;]<\/p>\n<ul>\n<li>How to shorten sales cycles from 18 to 9 months<\/li>\n<li>Which stakeholder strategies really work<\/li>\n<li>The 4-phase plan for successful pilot-to-scale transitions<\/li>\n<li>Pricing models that take healthcare budget cycles into account<\/li>\n<li>Using compliance and approval as a competitive advantage<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;464834&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;151190&#8243;]Download the study now\u2014while the healthcare market is still fragmented.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;128741&#8243;]Consolidation in the healthcare market has already begun. Those who build the right go-to-market structures now will secure market share for the years ahead.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;140490&#8243;]Download whitepaper:[\/vc_custom_heading]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f172948-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"172948\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/portfolio\/172935#wpcf7-f172948-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"172948\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f172948-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Business Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner whitepaper-submit custom-link btn btn-lg btn-custom-typo font-555555 font-weight-500 text-initial no-letterspace border-width-0 btn-default btn-circle btn-outline btn-no-scale btn-icon-right cursor-init\" type=\"submit\" value=\"Unlock Whitepaper\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; outline=&#8221;yes&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-555555&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;213583&#8243; icon=&#8221;fa fa-download&#8221; link=&#8221;url:%2Fwp-content%2Fuploads%2F2026%2F03%2FWhitepaper-GoToMarket-Healthcare.pdf|&#8221; el_id=&#8221;wp-dl-wrap&#8221;]Download whitepaper (PDF)[\/vc_button][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;183866&#8243;]This study is based on surveys of more than 400 decision-makers in healthcare organizations in the DACH region and provides concrete recommendations for action rather than theoretical concepts.[\/vc_column_text][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;133682&#8243;]<em>*68 pages of practical insights \u2022 240 healthcare providers analyzed \u2022 Frameworks you can implement immediately<\/em>*[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;464834&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;172926&#8243; kburns=&#8221;magnetic&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;340&#8243; uncode_shortcode_id=&#8221;133145&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; overlay_animated=&#8221;yes&#8221; overlay_animated_1_color=&#8221;color-vyce&#8221; overlay_animated_speed=&#8221;1500&#8243; 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