Go-to-market strategies in the healthcare environment

Healthcare Go-to-Market 2025: Why 70% of providers miss their goals.

The healthcare market is booming – 18.2 billion euros invested in digital health speaks for itself. But the reality is sobering: 70% of providers do not achieve their sales goals. The reason? A fundamental misunderstanding of healthcare sales reality.

The hard truth about healthcare sales.

While in other B2B markets deals are closed in 3-6 months, healthcare providers struggle with sales cycles of 12-18 months. Every purchase decision involves an average of 6.8 stakeholders - from management to IT security to medical device approval.

However, the real drama begins after the initial success: 78% of pilot projects fail during scale-up. What worked in the test hospital cannot be transferred to other locations. Budgets are frozen, change processes stall, regulatory hurdles pile up.

What successful healthcare providers do differently.

Our study “Go-to-Market Healthcare 2025” analyzes how the 30% of successful providers conquer the market. The answer lies not in more aggressive sales tactics, but in a fundamentally different go-to-market approach that takes the complexity of the healthcare market into account right from the start.

You will find in it:

• How to shorten sales cycles from 18 to 9 months
• Which stakeholder strategies really work
• The 4-phase plan for successful pilot-to-scale transitions
• Pricing models that take healthcare budget cycles into account
• Use compliance and approval as a competitive advantage

Download the study now – while the healthcare market is still fragmented.

Consolidation in the healthcare market has already begun. Anyone who sets up the right go-to-market structures now will secure market shares for the next few years.